Using blockchain technology, it, for example, integrates carbon markets into transactions at the point-of-sale, giving consumers the opportunity to rebalance the climate impact of their lifestyle choices by supporting forestryconservation projects around the world when they buy everyday items. With a comprehensive offering for individuals, organizations and governments, Poseidon will transform people’s relationship to their carbon footprint, encourage vital behavior change and unlock the considerable growth potential of carbon markets to effectively address climate change.